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Boarding: 7 builds, 14 seats, 2 Orbit slots free

Build w/ Strangers
All open builds

Community

Margins

Shared reading notes for book clubs, so the conversation starts before the meeting.

Raise your hand

Team of 3: the crew and 2 open seats

CreatorGrowth

Orbit starts when all 2 open seats fill. 2 of Shiyu’s 3 Orbit slots are free.

Where it is today

  1. Prototype
  2. Working MVP
  3. First users
  4. First revenue
Weekly readers
120
Clubs
14
Week-four retention
61%

What works right now

  • Chapter-by-chapter notes
  • Spoiler-safe threads
  • Meeting picker
  • Import from Goodreads

Open seats: Creator and Growth

Retention is strong and nobody outside fourteen clubs has heard of it. It needs a voice and a brand, and someone to find the way into the clubs that already exist and count which one brings readers who stay.

Goal for 30 days in Orbit
1,000 readers through 3 club partnerships
Time it needs from you
6–10 hours a week
A typical first week
  • Creator: Interview five of the fourteen clubs about how they found Margins. Write the one post a member would forward to the rest of their club.
  • Growth: Find where the 120 weekly readers came from. Pitch three clubs outside the app, each with a different hook, and track which hook brings readers back in week two.

The patch for this Orbit

The patch is stamped on day 30 with the real number. The goal to beat: 1,000 readers through 3 club partnerships.

Every seat is a residency. How residency works

The split at Landing

Landing is the day the company forms. Light build. A notes tool with 120 weekly readers and nothing risky to run. What is missing is readers, not code.

  • The crew: 35%
  • Creator: 27.5%
  • Growth: 27.5%
  • Pool for later hires: 10%

How the deal works

From the crew

“People who find Margins love it. Almost nobody finds it. We suspect this is a human problem.”

Shiyu, the crew